A series of heavily awarded TV spots for the Danish clothing store, Rute 180.
The store sells well known clothing brands at heavily discounted prices, which is dramatised by showing consumers literally throwing the products away.
Advertising Effectiveness Award 2000 Gold
Advertising Effectiveness Award 2000 Bjarne E. Award
Cannes Advertising Festival 1999 shortlist
EuroBest 1999 Best Campaign
Epica 1999 Finalist
Guldkorn 1999 shortlist
Clio 1999 Bronze x3
Nordic Advertising Festival 1999 Gold, Silver and Bronze
Cresta Awards 1999 Gold
Arnold 1998 Specialprisen
Arnold 1998 Idéprisen
Leo Burnett Pencil Awards 1998 Golden Pencil