Campaign for the Danish National Board of Health.
There are too many myths and misconceptions about the work of the Danish social and health workers. By putting the viewer in the shoes of their patients, we hope to increase the respect through a more nuanced picture of their work - and make more people consider a life as a social and health worker.
The campaign was developed in cooporation with PONG agency and the film was produced by Holy Ravioli with Camilla Ramonn as director.
Campaign stills by photographer Michael Falgren.