Bus ad for Copenhagen International Documentary Film Festival. Stickers were added to the windows to make them appear like film strips.
Scandinavian Advertising Award 2006 shortlist.
In the office, we work with our heads. That’s why we need to take much better care of it.
We used that main point in a campaign for BFA Kontor, which is an industry association between Dansk Erhverv, Dansk Industri, HK, Lederne and Prosa.
The initiative consists of a main narrative and 7 smaller thematic films, as well as an extensive campaign website, online mental health tests, dialogue cards, flyers, posters and much more.
The campaign was developed in cooporation with Community Agency and the wonderful animations and illustrations were done by Benny Box.
Campaign for the Danish National Board of Health.
After almost two years of social distancing, awkward greetings and working from home, it was time to celebrate the impressive support to the Covid-19 vaccine in the Danish population and give everyone a well earned pat on the shoulder.
Outdoor and print campaign done for the Danish union, 3F.
The campaign aims to puts focus on just how much some of the lowest paid workers in Denmark have to work throughout their worklife. Most of them end up being worn down even before they reach the age of retirement.
TV spot directed by Mikkel Blaabjerg and produced by Octopuss Film
TRUE award 2021 shortlist
Campaign for the Danish National Board of Health.
There are too many myths and misconceptions about the work of the Danish social and health workers. By putting the viewer in the shoes of their patients, we hope to increase the respect through a more nuanced picture of their work - and make more people consider a life as a social and health worker.
The campaign was developed in cooporation with PONG agency and the film was produced by Holy Ravioli with Camilla Ramonn as director.
Campaign stills by photographer Michael Falgren.
A series of heavily awarded TV spots for the Danish clothing store, Rute 180.
The store sells well known clothing brands at heavily discounted prices, which is dramatised by showing consumers literally throwing the products away.
Advertising Effectiveness Award 2000 Gold
Advertising Effectiveness Award 2000 Bjarne E. Award
Cannes Advertising Festival 1999 shortlist
EuroBest 1999 Best Campaign
Epica 1999 Finalist
Guldkorn 1999 shortlist
Clio 1999 Bronze x3
Nordic Advertising Festival 1999 Gold, Silver and Bronze
Cresta Awards 1999 Gold
Arnold 1998 Specialprisen
Arnold 1998 Idéprisen
Leo Burnett Pencil Awards 1998 Golden Pencil
Danish eggs have one of the highest food safety standards in the world, but few Danes think about it when they go shopping. It’s a low interest category where nobody really cares where their eggs come from. So, we helped Landbrug & Fødevarer create awareness about the “Danish Egg mark” and the unique quality of Danish eggs. With a lot of corny puns.
TV spots and SoMe posts done in close collaboration with PONG Agency.
Print ad for Scrabble.
Scrabble is essentially a Battle of Words, which is dramatised and taken to the extreme in this print ad for the well known board game. The lines of letters spell actual words - even in the farthest distance.
Aurora 2008 Shortlist.
TV spot and print ads for Hoya lenses.
Hoya is a well known lens manufacturer, that produces high quality lenses for glasses. Usually the consumer is more interested in the frame of the glass rather that the glass itself - but it is of no small importance which glass you choose for your glasses.
Creative Circle Award 2011 Shortlist for best art direction in TV category.
Print ads for Heinz Tomato Ketchup.
The ads are based on an international concept, but with a local narrative.
The labels even ended up on the actual products in the store and let the consumers choose their favourite.
Organic (økologi in danish) has become mainstream.
How can Føtex win the organic market and stand out from their competitors?
Well, first of all it’s practically in their DNA - just look at the name, føtex. Secondly we wanted to change the game from how organic looks to how we talk organic. Instead of just launching yet another line of organic products, we decided to highlight all the organic products already in their range and show that they always have a organic alternative to their standard products.
The campaign was developed with Wibroe, Duckert & Partners.
Outdoor for the Danish Yellow Pages.
Creative Circle Award 2013 shortlist.
Outdoor for Duracell.
Creative Circle Award 2009 Shortlist.
Outdoor celebrating the 150th anniversary of Copenhagen Zoo
Get2net is the cheaper alternative to your standard internet provider.
2 TV spots for Swedish internet provider Get2net.
Guldkorn 2001 Bronze
Cannes Advertising Festival 2000 shortlist
EuroBest 2000 shortlist
No matter what you need, you can always find it in The Yellow Pages.
2 TV spots done for the Danish Yellow Pages.
A series of print ads for Klovborg sliced cheese.
Riberhus cheese is crafted with care and using only the finest ingredients through gererations.
A series of TV spots for Danish cheese brand ‘Riberhus’.
Various social media posts for Denmarks favourite beer, Tuborg.
Although produced by the same brewery, the different brands of beer have their own distinct visual identity and ‘voice’.
The concept was made by Wibroe, Duckert & Partners. Idea and execution by me.
I’m sure every creative has tried his luck at a Tabasco ad - here’s my attempt.
